The Master in Organization of Events, Protocol and Business Tourism of Ostelea is classified into 5 modules:
- Structure and international finance of the tourism sector.
- Talent management and innovation in global contacts.
- Business management of events organization and business tourism in global environments.
- International marketing, protocol and organization of events and business tourism.
- Master's Thesis.
What content will you learn in the Master?
Structure of the global tourism market - 6 Credits- Compulsory
International finances for the tourism sector - 6 Credits - Compulsory
Intellectual capital and talent management in global contexts in events organization and business tourism - 6 Credits - Compulsory
Innovation and the entrepreneurial mindset in events organization and business tourism - 6 Credits - Compulsory
Strategic management of events and business tourism companies - 6 Credits - Compulsory
Events organization and business tourism companies: operations, logistics and quality - 6 Credits - Compulsory
International marketing and experience management for events and business tourism companies - 6 Credits - Compulsory
Official and business protocol - 6 Credits- Compulsory
Tutorising Professional Training - 6 Credits - Compulsory
Master's Thesis - 6 Credits - Compulsory
The Master in Organization of Events, Protocol and Business Tourism of Ostelea is directed by Ignacio Almirall Arnal, Director of the communication agency D.COMM. With more than 20 years of experience in the field of communication and Public Relations, he has previously worked in the agencies Burson Marsteller, Hill & Knowlton, Weber Shandwick and Interprofit, where he has managed the communication and Public Relations of many clients, both from the corporate and product point of view, from different sectors, including the tourism sector. He is a Technician in Communication and Public Relations from the School of Public Relations of the University of Barcelona and holds a Certificate in Public Relations from New York University. He has been a professor at the School of Public Relations.
In addition, it should be noted that part of the faculty of the master is integrated into the Center for Research, Outreach and Tourism Innovation (IDITUR), which focuses its scientific production in the field of international tourism management.
Director of the communication agency D.COMM and Director of the Master in Organization of Events, Protocol and Business Tourism (MICE) of Ostelea Barcelona
Susana Gómez - Sellés
Director of the Master's Degree in Hospitality Management and Restoration Companies of Ostelea in Madrid
Director of External Relations of Grupo Planeta
Principal at VGS Consultancy - Expert in Revenue Management, Customer Experience Management, Value Generation Mgmt
Research Assistant at Universitat Rovira i Virgili. Professor at the Open University of Catalonia