Executive Master in Events Organization, Protocol and Business Tourism Where Barcelona Madrid Format Part time Titulation Institutional Price 9.500€ Call October 2020 Duration 10 months Credits 60 ECTS Objectives Tuition Plan Admission and Qualification Scholarships Who is it for? Middle age 38 years Language Spanish Profile Executive Work experience over 3 years Registrations 40% Barcelona 15 free places Madrid 8 free places Do you have an other profile? Official Madrid Full time Octubre 2020 26 years Graduado y joven profesional Master in Event Management and Business Tourism Institutional Online Online Octubre 2020 33 años Executive Máster Online en Organización de Eventos Protocolo y Turismo de Negocio Presentation and Objectives The objective of the Executive Master in Events Organization, Protocol and Business Tourism is to continue training professionals and executives with experience in the sector to lead business projects focusing on the planning and management of different kinds of events (particularly benchmarking initiatives, congresses and conventions, incentives, trade fairs, business seminars), gain a firm command of the concepts of protocol and communication and public relations strategies, and generate tourism development in the quality business tourism segment, with the business perspective required to be efficient in terms of decision-making within such a globalized and dynamic sector, including the impact of new technologies. The Master is taught at the two Campuses of Ostelea Tourism Management School. Barcelona: a leading destination for business and congresses of the highest level worldwide, such as Mobile World Congress, Bridal Week and the City Innovation Summit, which is capitalized on by the program for practical tuition on certain courses. Madrid: number one leading city in the world in terms of the number of international congresses. The tuition program of the Executive Master in Events Organization, Protocol and Business Tourism at the Madrid campus offers an extensive schedule of visits to trade fairs, events and organizations, such as FITUR and Fashion Week Madrid (Subject to availability and demand). Ostelea is an affiliated member of the World Tourism Organization (WTO), an institution that sets the standard in global tourism governance. This program enables you to you to achieve the following goals: Improve their executive skills: Organization of real events: Students on the Master take charge of organizing the School’s events and protocol. In previous years, students at the Barcelona Campus helped to organize International Book Day, among other events. Coaching program: Students on the Master has the option of taking part in Ostelea’s coaching program, which combines group sessions in a range of fields, such as emotional and family coaching Tourism Skills Development Program (TSDP): executive competence development program. Personal brand management: The program includes the development of skills in the field of personal brand management, which include learning personal marketing and employability techniques, in order to identify professional opportunities in Spain and further afield. Stress management techniques: The program includes a number of sessions on stress management techniques, a crucial skill for any events organization executive, as their psycho-emotional balance is vital for effective team management. Monthly conferences with department directors or CEOs of leading companies in the sector. Extensive program of visits to trade fairs, events and organization: In previous years, Master students have been to the IBTM and Alimentaria trade fairs, the Dalí Museum in Figueres, the Port Aventura theme park and the TV3 charity telethon, in which they helped to organize the campaign to combat obesity. Students at the Madrid Campus visited FITUR, considered to be Europe’s second most important tourism trade fair and/or Fashion Week Madrid. Employability and Entrepreneurship: Ostelea gives its students access to the Entrepreneurship Service, based on: Project selection + Training + Access to Finance + Accompaniment. Employability training: Professional career programs, Employability Week, Employment Forum, Graduate Programs, among other initiatives (subject to availability and demand) Other key features of the Master at Ostelea Tourism Management School: Seminars on Hospitality (Barcelona) or Sustainability (Madrid). Languages: English or French (students choose one). What is an Institutional Master? Download - 54.44 KiB Reasons to take the Master Executive Skills Visits to Trade Fairs, Events and Organizations Employability and Entrepreneurship Seminars on Hospitality or Sustainability Campus Madrid Prime location at the heart of Spain, with fantastic links to the rest of the country’s regions, bridging distances and capitalizing on large events and activities in the city at national and international level. Professional Opportunities The Executive Master in Executive Master in Events Organization, Protocol and Business Tourism equips students with the skills required to take on the following roles: Cultural events organization commissioned by private or public organizations and individual clients. Companies that use sponsorship as a communication tool and need qualified professionals to manage the events that are organized and sponsored, designing profitable sponsorship projects from the perspective of visibility and return on investment. Departments of public institutions at a state, regional, provincial or municipal level specializing in the implementation of cultural, heritage and art policies through the design, planning and management of events in this field. Companies specializing in hosting events such as congresses, conventions and conferences We visited some of the leading hotels in the MICE sector and other tourism institutions. In my opinion, it is a great way to gain insight into the reality of the industry or, at least, see it in a more attractive way. Ricardo Recio M&E Hub Specialist | NH Hotel Group I would highlight the experience of taking classes with well-qualified lecturers who work in the field specializing in events. Another key element is the opportunity to meet classmates from other countries, whose experiences have enhanced my learning. However, without a doubt, the more rewarding aspects is the internship agreements that the School offers with acclaimed hotels and companies. Laura Garcia Marketing and Events Specialist Tuition Plan in Barcelona Ostelea’s Executive Master in Executive Master in Events Organization, Protocol and Business Tourism at the Barcelona Campus is divided into four modules, culminating in the Master’s Thesis. International structure and finance of the tourism sector Structure of the global tourism market (6 ECTS). Finance and strategic management, accounting and budget management of an event (6 ECTS). Talent and innovation management in global settings Intellectual capital and talent management. Innovation and the entrepreneurial mindset (6 ECTS). Creativity for event design (6 ECTS). Event management Event Organization (9 ECTS). Official and business protocol (3 ECTS). Themed events (6 ECTS). Music and film Gastronomy Sports Personal events (weddings and other family events) Congresses, symposiums (medical, etc.) Marketing International marketing and experience management for events and business tourism companies (6 ECTS). Communication and PR within the framework of an event (3 ECTS). Master’s Thesis The learning process of all the courses culminates and integrates in the Master’s Thesis, which consists of drafting a business project related to events organization and business tourism that enables the practical application of all the knowledge and experiences acquired throughout the Master. The project is carried out in groups, under the supervision of a tutor specializing in the specific area on which the group has decided to focus. Program faculty in Barcelona The academic faculty of the Executive Master in Executive Master in Events Organization, Protocol and Business Tourism is comprised of highly acclaimed professionals with extensive experience in the sector, including the Program Director, Ignacio Almirall, who has over 20 years’ experience in the field, Jordi Castelló (Country Manager for Viajes El Corte Inglés in New Nueva York and Proprietor’s Assistant at the Hotel Boutique), Carlos Creuheras (Director of External Relations at Grupo Planeta), Marta Papasseit (Postgraduate Degree in Business Finance from the Universitat Pompeu Fabra. Lecturer at EAE Business School), Sergio Rodríguez (market research and marketing consultant), Jordi Colobrans (expert in technological, social and cultural innovation), Fátima Vila (consultant and lecturer specializing in Communication and Online Marketing), Joaquim Villanova (specialist in Protocol and State and International Ceremony) and Jacqueline Ruiz (Partner and Founder at Manatis and expert in Communication and Business Protocol). Director del programa Ignacio Almirall Director of the communications agency D.COMM. With more than 20 years’ experience in the sectors of Communications and Public Relations, he has previously worked in the agencies Burson-Marsteller, Hill & Knowlton, Weber Shandwick and Interprofit, where he oversaw the Communications and Public Relations of a large number of clients, both from a corporate and product perspective, in a wide range of sectors, including tourism. He has a Technical Diploma in Communications and Public Relations from the College of Public Relations of the Universitat de Barcelona and a Certificate in Public Relations from New York University. Team Teacher Carlos Crehueras Director of the External Relations Department at Grupo Planeta. In this position, he is responsible for Institutional Relations and the organization of the Group’s corporate events, literary awards, participation in trade fairs and many other events. Teacher Fátima Vila Journalist specializing in strategic communication, online contents and marketing, online and offline content production, Political Marketing and Communication. Teacher Jordi Castelló Earthcheck-Sustainable Tourism Label Implementation Co. & Destinations-Advisor & Instructor -Tourism Strategic Planning. Teacher Sergio Rodriguez Expert in urban mobility and tourism. Researcher affiliated to GRATET (Regional Analysis and Tourism studies Research Group). Tuition Plan in Madrid Centro adscrito a: Ostelea’s Executive Master in Executive Master in Events Organization, Protocol and Business Tourism at the Madrid Campus is divided into four modules, culminating in the Master’s Thesis. Events organization and business tourism company management in global settings Strategic management of events and business tourism companies (9 ECTS). Events organization: operations, logistics and quality (9 ECTS). International marketing and protocol for events and business tourism in global settings International marketing experience management for events and business tourism companies (6 ECTS). Official and business protocol (6 ECTS). International structure and finance of the tourism sector Finance and strategic management (6 ECTS). Accounting and budget management of an event (6 ECTS). Talent and innovation management in global settings Intellectual capital and talent management in global settings in events organization and business tourism (6 ECTS). Innovation and the entrepreneurial mindset in events organization and business tourism (6 ECTS). Master’s Thesis The learning process of all the courses culminates and integrates in the Master’s Thesis, which consists of drafting a business project related to events organization and business tourism that enables the practical application of all the knowledge and experiences acquired throughout the Master. The project is carried out in groups, under the supervision of a tutor specializing in the specific area on which the group has decided to focus. Program faculty in Madrid The academic faculty of the Executive Master in Executive Master in Events Organization, Protocol and Business Tourism at the Madrid Campus is comprised of highly acclaimed professionals with extensive experience in the sector, including the Program Director, María Salvador, a multimedia and international reporter with extensive experience in in traditional media, digital formats, protocol and event managements, Carlos Creuheras Margenat, Director of the External Relations Department at Grupo Planeta, Joaquin Puerta, Partner and Director at Taimar CFF, S.L.; Georgina Barquin, Director of Smartlife; Jose L. Pérez Huertas, Partner Director at Talent Factory, Executive Development Consultant; Nicolás Barrios, Director of Projects in the R&D&I Department of SEGITUR; Rosa María Reñones, Senior Project Executive BCD M&E; Pablo Contreras, Partner and Director at Ideas Action Lab; and Cristina Franco, Account Director Europe at Hilton Worldwide. Director del programa Maria Salvador Director of the communication agency, The Com Agency. Multimedia and international journalist with extensive experience in protocol and event managements. She organized and directed ExpoHalal España (2015 and 2016), the first Spanish trade fair specializing in the Halal food and tourism sector. Team Teacher Carlos Crehueras Director of the External Relations Department at Grupo Planeta. In this position, he is responsible for Institutional Relations and the organization of the Group’s corporate events, literary awards, participation in trade fairs and many other events. Teacher Joaquín Puerta Lawyer and business consultant. As a Founding Partner of TAIMAR Consultoría Fiscal y Financiera, he has accompanied many entrepreneurs as they form and grow their business ventures, nearly all of which are still up and running, with some having grown into large companies. Teacher Georgina Barquin Director of Smartlife - Culture Change Management for Complex Organizations. Managing teams across borders. Talent Development Consulting, Training. Teacher Pablo J. Contreras Consultant, Speaker and Professor in Business Schools: Marketing, Strategy, Sales, Research, Innovation. Admission The admission process guarantees the suitability of the candidates to ensure that all the participants can take full advantage of this learning experience. To start the admission process, candidates have to fill in the information request. Ostelea will then contact them to arrange an interview, at which they must submit the following documentation: University degree certificate Curriculum vitae Letter of motivation Two letters of recommendation After the interview, the Admissions Committee will analyse each case and notify the candidate of its decision with respect to the status of his admission. Qualification Participants who successfully complete the program at Ostelea’s Barcelona campus will obtain a TRIPLE QUALIFICATION: Master in Events Organization, Protocol and Business Tourism (Executive), from the Universitat de Lleida (Institutional). Executive Master in Events Organization, Protocol and Business Tourism, from Ostelea Tourism Management School (Institutional). Executive Master in Events Organization, Protocol and Business Tourism, from EAE Business School (Institutional). Participants who successfully complete the program at Ostelea’s Madrid campus will obtain a TRIPLE QUALIFICATION: Master in Events Organization, Protocol and Business Tourism, from the Universidad Rey Juan Carlos (Institutional). Executive Master in Events Organization, Protocol and Business Tourism, from Ostelea Tourism Management School (Institutional). Executive Master in Events Organization, Protocol and Business Tourism Management, from EAE Business School (Institutional). Grants and financial aid Ostelea offers candidates grants with the aim of supporting our students. Each application will be considered independently. Grants will be awarded during the admission process and applicants will be notified personally by the Admissions Committee before completing registration. Grants equivalent to 100% of the total enrolment fees will not be awarded in any case. Financial aid will be offered in the following cases: Early reservation of place. The profile meets the requirements of each program. Former students of the school. In this case, a 25% discount will be applied to the enrolment fees. We also recommend you: Institutional Barcelona Madrid Part time Octubre 2020 Executive Master in Hotel and Hospitality Management Institutional Barcelona Madrid Part time Octubre 2020 Executive Master in Tourism Marketing and Hotel Revenue Management
Teacher Carlos Crehueras Director of the External Relations Department at Grupo Planeta. In this position, he is responsible for Institutional Relations and the organization of the Group’s corporate events, literary awards, participation in trade fairs and many other events.
Teacher Fátima Vila Journalist specializing in strategic communication, online contents and marketing, online and offline content production, Political Marketing and Communication.
Teacher Jordi Castelló Earthcheck-Sustainable Tourism Label Implementation Co. & Destinations-Advisor & Instructor -Tourism Strategic Planning.
Teacher Sergio Rodriguez Expert in urban mobility and tourism. Researcher affiliated to GRATET (Regional Analysis and Tourism studies Research Group).
Teacher Carlos Crehueras Director of the External Relations Department at Grupo Planeta. In this position, he is responsible for Institutional Relations and the organization of the Group’s corporate events, literary awards, participation in trade fairs and many other events.
Teacher Joaquín Puerta Lawyer and business consultant. As a Founding Partner of TAIMAR Consultoría Fiscal y Financiera, he has accompanied many entrepreneurs as they form and grow their business ventures, nearly all of which are still up and running, with some having grown into large companies.
Teacher Georgina Barquin Director of Smartlife - Culture Change Management for Complex Organizations. Managing teams across borders. Talent Development Consulting, Training.
Teacher Pablo J. Contreras Consultant, Speaker and Professor in Business Schools: Marketing, Strategy, Sales, Research, Innovation.