Executive Master in Tourism Marketing and Hotel Revenue Management Where Barcelona Madrid Format Part time Titulation Institutional Price 9.500€ Call October 2020 Duration 10 months Credits 60 ECTS Objectives Tuition Plan Admission and Qualification Scholarships Who is it for? Middle age 30 years Language Spanish Profile Executive Work experience over 3 years Plazas libres 68% Barcelona 15 free places Madrid 7 free places Do you have an other profile? Institutional Online Online Abril 2021 32 años Executive Máster Online en Marketing, Comercialización y Revenue Management Turístico Institutional Online Online Octubre 2020 32 years Executive Online Master in Tourism Marketing and Revenue Management Presentation and Objectives The tourism sector in general, and hotel sector in particular, are undergoing an accelerated transformation in the area of marketing, retail and sales. A firm command of online tools is crucial for running hotel establishments. The high degree of competition in this field requires the figures of Director of eCommerce and Director of Revenue Management to play a key role in the modern hotel industry. The Executive Master in Tourism Marketing and Hotel Revenue Management is the only master in Spain that fulfils the following two points. There is currently no other university college that trains its students alongside executives in the sector using the same tools used by most companies. All the courses have a fully practical approach focusing on professionalizing students. The Master is primarily designed for professionals with experience in the tourism sector and the hotel industry, in particular, who want to grow and acquire new responsibilities in the areas of marketing, commercial management and e-commerce. The program is also designed to train entrepreneurs who want to break into the industry by setting up small hotel businesses or complementary service companies. This program enables you to you to achieve the following goals: Personal and executive skills development: These are required to make progress through the different professional levels. Executive skills enable students to tackle critical moments in their career. In management positions, professionals need to know how to manage people, teams, emotions, conflicts and negotiations. From a personal perspective, students have to learn how to create their own personal brand, manage their network of contacts, draft a good curriculum and respond appropriately in work interviews, among other skills. Knowledge of online and offline marketing: Professionals need a firm grasp of both online and offline marketing. As such, students are given an in-depth insight into the cases, tools and analyses of online marketing for hotels, including content managers, SEO, SEM, email marketing, analytics, online reputation, social media and blogs, among other aspects. The program also focuses on offline marketing, as it is essential to be have a command of marketing plans, customer segmentations, competition analysis, using a CRM and working with press offices and advertising and public relations agencies. Developing sales and commercialization strategies: The hotel commercialization courses are divided into three areas. Particular attention is paid to sales strategies, campaign planning and sales team management. The hotel commercialization course focuses on the different types of intermediaries, contracting, participation in trade fairs and creating tourism packages. Lastly, students learn about hotel finances from a practical perspective, enabling them to understand an income statement, draft the budget of their department and interpret a balance sheet, costings for sales and business results deviations. Updating knowledge of eCommerce and Revenue Management: eCommerce is the keystone of hotel commercialization and, as such, it is studied in-depth from all angles. Planning, tools, technologies for direct sales and retail, databases, payment systems, mobile devices, web metrics and analytics. The second course is revenue management, which focuses on price setting, forecasting and customer segmentation, as well as the techniques of pricing, overbooking and upselling, among others. What is an Executive Master? Download - 54.44 KiB Reasons to take the Master Executive Skills Employability and Entrepreneurship Seminars on Hospitality or Sustainability Languages: English or French Campus Madrid Prime location at the heart of Spain, with fantastic links to the rest of the country’s regions, bridging distances and capitalizing on large events and activities in the city at national and international level. Professional Opportunities The Executive Master in Tourism Marketing and Hotel Revenue Management equips students with the skills required to take on the following roles: Commercial Director of Hotel and Tourism companies. Marketing Executive of Hotel and Tourism companies. Head of Bookings. Revenue Manager. Director of E-commerce of Tourism and Hotel companies. Business intelligence in booking centres, hotel chains or restaurants. Consultancy on commercial policies of tourist companies. Entrepreneurship in the tourism sector. Hotel consultancy: Real first-hand experiences Duration: 4 days. 4.5 hours a day Contents for the Barcelona Program: First day: Organization and functions of general management in a medium-sized hotel chain such as Guitart Hotels. Second day: Revenue Management - price optimization and occupation of a hotel establishment. Third day: Visita to the Hotel Diagonal Zero Fourth day: Visita to the Hotel Fairmont Juan Carlos I Contents for the Madrid Program: First day: the challenge. A Hotel (or hotel chain) will present real situation to students, who are divided into groups that will work together to provide a solution to the problem (guided by a tutor) on day 4. Second day: Tutored workshop (I) With the guidance of a tutor, the groups begin working on their solution to the challenge. Third day: Tutored workshop (II) After the groups work individually on their solutions, there is another workshop with the tutor to share their solutions and get feedback. Fourth day: Presentation of the groups’ solutions to the hotel that set the challenge. Feedback and evaluation from the hotel. What I really like was the knowledge acquired because the program includes some really interesting courses led by extremely qualified lecturers currently working in the field and with extensive experience in the sector. Mireia Jiménez Project Manager | Atlanta events & Corporate travel consultants In my opinion, Ostelea | Tourism Management School offers loads of really interesting activities outside of class times, especially the executive series and talks that they organize throughout the academic year. Sheila Flores Reception and Travel Shop | Generator Hostel Barcelona Tuition Plan Barcelona Ostelea’s Executive Master in Tourism Marketing and Hotel Revenue Management at the Barcelona Campus is divided into five modules, culminating in the Master’s Thesis. Market Structure, International Hotel Commercialization. Strategic Management Structure of the Tourism Market International Hotel Marketing Strategic Commercial Management Finance in the Sector Hotel Sector Finance Marketing and Commercial Finance Tourism Marketing: Offline and Online Offline and Traditional Marketing International Hotel Commercialization Executive and Personal Skills Executive Skills and Leadership Personal Skills and Personal Branding e-Commerce, Pricing and Distribution e-Commerce and Online Distribution Revenue Management and Hotel Pricing Master’s Thesis For their Thesis, students develop a general commercial plan or a partial business plan related to marketing, sales or e-commerce. The plan must be based on an existing establishment or company, of which there are references, or a new venture if the student wants to be entrepreneur. The main objective is for students to apply all the knowledge and skills acquired on the Master and put them into practice in a realistic environment. Program faculty in Barcelona The academic faculty of the Executive Master in Tourism Marketing and Hotel Revenue Management is comprised of highly acclaimed professionals with extensive experience in the sector, including the Program Director, Ángel Hervás, Isabel Onandia, General Sales Director at Único Hotels, Martí Giral from Travelclick, Nando Llorella from Llorella&Co, Luis Miguel Romero, Commercial Director of the Accommodation Division of the Fundació Pere Tarrés, Alexis Barceló, Consultant and Financial Analyst for Independent Hotels, and Judith Sanz, General Director at Thinkbig, coaching consultancy for executives and work teams, among others. Director del programa Ángel Hervàs An expert with extensive experience in Marketing, Advertising, Communication, E-Marketing, E-Commerce, Media Planning, and Corporate Branding and Identity. Director of Media Strategy and B2B Marketing Strategy at BU España, Portugal, Andorra and USA at NH HOTEL GROUP. Collaborator and lecturer on the Marketing course of the Master in Tourism Marketing, Commercialization and Revenue Management at OSTELEA. Team Teacher Nando Llorella Online marketing consultant. Founder of the online marketing agency llorella&co. Teacher Isabel Onandia Sales and Marketing specialist for luxury hotels. Teacher Alexis Barceló Consultant and Financial Analyst for Independent Hotels. Teacher Martí Giral Hotel Consultancy Team Leader en Everis. Tuition Plan Madrid Ostelea’s Executive Master in Tourism Marketing and Hotel Revenue Management at the Madrid Campus is divided into five modules, with a compulsory internship, culminating in the Master’s Thesis. Market Structure, International Hotel Commercialization. Strategic Management Structure of the Tourism Market International Hotel Marketing Strategic Commercial Management Finance in the Sector Hotel Sector Finance Budget Management and Preparation Tourism Marketing: Offline and Online Offline and Traditional Marketing International Hotel Commercialization Executive and Personal Skills Executive Skills and Leadership Team Management e-Commerce, Pricing and Distribution e-Commerce and Data Analysis Online Distribution Revenue Management and Hotel Pricing-Technology and Revenue Management Master’s Thesis For their Thesis, students develop a general commercial plan or a partial business plan related to marketing, sales or e-commerce. The plan must be based on an existing establishment or company, of which there are references, or a new venture if the student wants to be entrepreneur. The main objective is for students to apply all the knowledge and skills acquired on the Master and put them into practice in a realistic environment. Admission The admission process guarantees the suitability of the candidates to ensure that all the participants can take full advantage of this learning experience. To start the admission process, candidates have to fill in the information request. Ostelea will then contact them to arrange an interview, at which they must submit the following documentation: University degree certificate Curriculum vitae Letter of motivation Two letters of recommendation After the interview, the Admissions Committee will analyse each case and notify the candidate of its decision with respect to the status of his admission. Qualification Participants who successfully complete the program at Ostelea’s Barcelona campus will obtain a TRIPLE QUALIFICATION: Master in Tourism Marketing, Commercialization and Revenue Management (Executive), from the Universitat de Lleida (Institutional). Executive Master in Tourism Marketing, Commercialization and Revenue Management, from Ostelea Tourism Management School (Institutional). Executive Master in Tourism Marketing, Commercialization and Revenue Management from EAE Business School (Institutional). Participants who successfully complete the program at Ostelea’s Madrid campus will obtain a TRIPLE QUALIFICATION: Master in Tourism Marketing, Commercialization and Revenue Management (Executive), from the Universidad Rey Juan Carlos (Institutional). Executive Master in Tourism Marketing, Commercialization and Revenue Management, from Ostelea Tourism Management School (Institutional). Executive Master in Tourism Marketing, Commercialization and Revenue Management, from EAE Business School (Institutional). Grants and financial aid Ostelea offers candidates grants with the aim of supporting our students. Each application will be considered independently. Grants will be awarded during the admission process and applicants will be notified personally by the Admissions Committee before completing registration. Grants equivalent to 100% of the total enrolment fees will not be awarded in any case. Financial aid will be offered in the following cases: Early reservation of place. The profile meets the requirements of each program. Former students of the school. In this case, a 25% discount will be applied to the enrolment fees.