Executive Master in Food & Beverage Management

The hospitality and restaurant sector has become one of the driving forces of the global economy, not only in terms of the turnover it generates but also the added value it contributes. It involves a high degree of specialization, which starts with a sound knowledge of the foundations, traditions and values of gastronomy, combined with new management tools in all areas of the sector.

The high level of competitiveness in this environment has led to the increasing prominence of the Director of Food & Beverage or Hospitality Manager as a key figure in the contemporary hospitality industry. 

The Executive Master in Food & Beverage Management of  Ostelea Tourism Management School is directed by Javier de las Muelas, A successful businessman and trendsetter, he is considered one of the most influential figures in the world of cocktails. He owns and manages international restaurants and cocktail bars in Barcelona, Madrid, San Sebastián, Aiguablava, Palma de Mallorca, Arties, etc. 

This program is the only international online Master that meets the following two criteria: 

• There is not currently any other university college at which students are trained by executives in the sector, using the same tools used by most companies.  
• All the courses have a completely practical approach focusing on professionalizing the students. 

The Executive Master in Food & Beverage Management enables you to:

• Understand how the F&B sector works, with tuition based on real cases, students learn to manage any situation that they may face in a professional setting. 
• Gain insight on the latest trends, including technology applied to the sector, which is vital nowadays and a differential feature in management. 
• Developing skills to be an entrepreneur, gaining a command of the essential tools for launching an entrepreneurial venture: prior study, roll-out and development. 
• Team management is the biggest challenge faced by any professional who wants to specialize in food & beverage management, and it is essential to have the qualities required to achieve this. 

• The training of the Executive programs is taught in a hybrid mode.
• Ostelea's hybrid training consists of online classes plus a residential in the city of Barcelona for 15 days full of activities and experiences.
• The residential will allow the student to interact with other colleagues and professionals in the sector, thus enriching their learning and promoting networking among them.
• Directors of hotel chains and tourism consultants will guide and tutor the organized activities, explaining and transmitting first-hand situations and success stories of the sector. Examples and guidelines that will help the student in the development of her professional career.

Know all the activities of the residential in Barcelona:

Run a hotel

• Guided tour of one of the most prestigious hotels in Barcelona where the management of a hotel will be the protagonists of the activity.
• Roberto Torregrosa, Ostelea professor, hotel director and director of the Catalan Association of Tourism Professionals (ACPT), will guide and accompany the students throughout the visit.
• Learn how the different departments of a hotel interact from the hand of each person in charge and living it in situ.

Manage a hotel chain

• Visit to the headquarters of the Sercotel Hotel Group and later to one of the associated hotels.
• Nicolás Lleixà will be responsible for guiding the visit and explaining all the functions of the departments of a hotel center.
• The students will receive within the hotel itself a massaterclass on one of the most important departments, the Revenue management department.

New business models

• Guided tour of the Roca Village, recognized as a luxury shopping destination with services that enhance the shopping experience, as well as an exceptional calendar of events.
• Business tourism also comes together in a unique space for holding corporate events. With a Business room, a VIP room, private reception, terraces and service areas, where to hold meetings and events.
• Pau Pitarch, CoFounding Partner at PAX # Genuine Tourism Advisors Tourism and Hotels Consultant Specialist, will be responsible for guiding the visit at La Roca Village.

Improve your project

• Presentation of your final master's thesis in face-to-face mode.
• The pre-specialization will help communication with the court and the evaluation and details of improvement of the project.
• Teachers and professionals will advise you on how to improve some aspects of your Business Plan.

(activities subject to change by Covid-19)

The most common professional roles of graduates of theExecutive Master in Food & Beverage Management at Ostelea Tourism Management School are: 

• F&B Director of a Hotel. 
• Director of F&B companies.
• Specialist consultancy. 
• Entrepreneur in the tourism sector. 

The Executive Master in Food & Beverage Management consists of 10 modules, culminating in the Master’s Thesis:

 Essence, tradition and values of gastronomy 

• Esencia - No debemos de olvidar cual es la verdadera esencia de la gastronomía y hacia dónde nos debe llevar.
• Tradición - Es imprescindible conocer las tradiciones culinarias ya que son la base nuestra gastronomía.
• Valores - Representan no sólo a las profesiones sino también a los profesionales.

Strategic and Conceptual Management, and Brand Value 

• Strategy: Guidelines to follow to drive our projects forward with a guarantee of success. 
• Concept: Bases, type, elements that comprise it, added value and target segment. 
• Brand value: Evaluating what we want to be and convey. 

 Operational Management depending in the Business Model 

• Gastronomic Restaurants 
• Themed Restaurants 
• Organized Restaurant Sector 
• Events, Catering 
• Collectives 
• Hotel and Restaurant Sector 

Financial and Economic Management 

• Budget, Revenues and Sales 
• Operating Account 
• Financial Management 
• Economic Management 

 HR Management, Talent Retention and Leadership 

• HR Management 
• Talent Retention 
• Leadership 
• Outsourcing 

Culinary Bases, Kitchen Operations and Gastronomic Trends 

• Culinary Bases 
• Work Packages 
• Pricing 
• Production Process 
• Purchasing, Storeroom, Suppliers 

Waiter service, Customer Experience and Successful Models

• Types of service, Front-of-house work structure, ranks, timings, etc 
• Types of experiences, items to take into account, acoustic comfort, seating, etc 
• Successful models with the greatest impact 

Bar and Cocktail Management

Course led by Javier de las Muelas, a leading figure in the world of cocktail bars. Owner and manager of restaurants and cocktail bars all over the world. 

New Technologies in the Restaurant Sector

Participants gain insight into the most advanced technological applications used today in the restaurant sector: 

• Cooking data 
• POS System 
• Tamigo 
• Wine Sommelier 

Creation and Execution of Typical Project Implementation

The students learn to develop a project from scratch and roll it out in a real setting.

Master’s Thesis 

Preparation of the Master's Thesis.

Ostelea offers candidates grants with the aim of supporting our students. 

Each application will be considered independently. Grants will be awarded during the admission process and applicants will be notified personally by the Admissions Committee before completing registration. 

Grants equivalent to 100% of the total enrolment fees will not be awarded in any case. 

Financial aid will be offered in the following cases: 

• Early reservation of place. 
• The profile meets the requirements of each program. 
• Former students of the school. In this case, a 25% discount will be applied to the enrolment fees.