The Master in tourism marketing and revenue management Online of Ostelea is classified into 5 modules:
- Market Structure, International Hotel Marketing and Strategic Management
- Finance of the Hotel Sector, Finance for Marketing and Commercial
- Tourist Marketing, Offline and Online
- Ecommerce and Online Distribution. Revenue Manament and Hotel Pricing
- Master's Thesis.
What content will you learn in the Master?
Structure of the Tourist Market - 3 Credits- Compulsory
International Hotel Marketing- 3 Credits- Compulsory
Commercial Strategic Management - 5 Credits- Compulsory
Finance of the Hotel Sector - 5 Credits- Compulsory
Offline Marketing and Traditional Marketing - 6 Credits- Compulsory
Online Marketing and Innovation in Marketing - 6 Credits- Compulsory
Management Skills and Leadership - 4 Credits- Compulsory
Personal Skills and Personal Brand - 4 Credits- Compulsory
Ecommerce and Online Distribution - 6 Credits- Compulsory
Revenue Management and Hotel Pricing - 6 Credits- Compulsory
Master's Thesis - 12 Credits - Compulsory
The Master in Marketing, Marketing and Online Tourism Revenue Management, is directed by Tomeu Pons. He is currently the General Director of Conica Hospitality Group. In the past he was Country Manager of Pricematch of Booking.com, Director of Development in several companies of tourism technology and Marketing Director in Sercotel Hotels and Hotusa.
In addition, it should be noted that part of the faculty of the master is integrated into the Multidisciplinary Research Group of Tourism of OSTELEA-EAE (IDITUR), which focuses its scientific production in the field of international tourism management.
Director del Máster en Marketing, Comercialización y Revenue Management Turístico.
Susana Gómez - Sellés
Director of the Master's Degree in Hospitality Management and Restoration Companies of Ostelea in Madrid
Director of External Relations of Grupo Planeta
Principal at VGS Consultancy - Expert in Revenue Management, Customer Experience Management, Value Generation Mgmt
Research Assistant at Universitat Rovira i Virgili. Professor at the Open University of Catalonia