Master in tourism marketing and revenue management Online
Tourism Management & Hospitality Area

Master in tourism marketing and revenue management Online

60 ECTS
October

Full Time
6
Months
Spanish

The Master in Marketing, Marketing and Online Revenue Management integrates the most innovative knowledge of online marketing, e-commerce and tourism marketing. This Master has been designed to be able to direct the hotel establishments and to assume the position of Ecommerce Director and Director of Revenue Manamgement, highly sought after in this highly competitive sector.

Ostelea is the only school that trains its students with the tools they use in most companies. The subjects have a totally practical approach.

The classes are taught in Online methodology in real time.

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Reasons to take the Master
Ostelea, school specialized in Revenue
  • The only program in Spain that combines the posstion of Ecommerce Director + Director of Revenue Management
Tourism sector: Pioneer in Revenue
  • Revenue is a field of marketing that emerged in the Tourism sector, and today is a reference for other sectors. In addition, it is a key factor in the income statement of any company
Networking and Entrepreneurship
  • The students of the master can participate in the Afterwork cycle, an activity that connects them with the business world through meetings with entrepreneurs.

 

The Master will give you the following benefits
DEVELOPMENT OF PERSONAL AND MANAGEMENT SKILLS

They are necessary to advance in the different labor levels. The managerial skills will allow the student to face decisive moments in his career. In managerial positions it is necessary to know how to manage: people, teams, emotions, conflicts, negotiations.

From the personal point of view, students must learn to create their own personal brand, manage their own network of contacts, write a good curriculum and respond appropriately to job interviews, among others.

KNOWLEDGE IN ONLINE AND OFFLINE MARKETING 

It is necessary to know both online marketing and offline marketing. Therefore, all the casuistry, tools and analytics of online marketing for hotels are explained in detail. Like content managers, SEO, SEM, email marketing, analytics, online reputation, social networks or blogs, among others.

We also work with offline marketing since it is essential to know how to carry out a marketing plan, customer segmentations, competitive analysis, use a CRM and work with press offices or public relations and advertising agencies

COMMERCIALIZATION

In the hotel marketing courses, they are divided into 3 areas. Special attention is paid to the sales strategy, campaign planning and sales team management. In the subject of hotel marketing work with different types of intermediaries, recruitment, assistance to fairs, creation of tour packages.

Finally, hotel finances are studied from a practical point of view and should allow the student to understand a profit and loss account, be able to carry out the budget of his department as well as read the balance sheet, costs for sales or deviations of results.

E-COMMERCE AND REVENUE MANAGEMENT

The ecommerce is the great axis of hotel marketing, so it works carefully in all its aspects.

Planning, tools, technologies for direct sales, technologies for distribution, databases, payment systems, mobile devices, metrics and web analytics.

And the second subject is the revenue management where the pricing, forecasting, customer segmentation as well as pricing, overbooking, upselling and other tactics are worked on.

 

Training Plan

The Master in tourism marketing and revenue management Online of Ostelea is classified into 5 modules:

  • Market Structure, International Hotel Marketing and Strategic Management
  • Finance of the Hotel Sector, Finance for Marketing and Commercial
  • Tourist Marketing, Offline and Online
  • Ecommerce and Online Distribution. Revenue Manament and Hotel Pricing
  • Master's Thesis.
What content will you learn in the Master?

[paragraph:field_order_number:value] Market Structure, International Hotel Marketing and Strategic Management

Structure of the Tourist Market - 3 Credits- Compulsory
International Hotel Marketing- 3 Credits- Compulsory
Commercial Strategic Management - 5 Credits- Compulsory

[paragraph:field_order_number:value] Finance of the Hotel Sector, Finance for Marketing and Commercial

Finance of the Hotel Sector - 5 Credits- Compulsory

[paragraph:field_order_number:value] Tourist Marketing, Offline and Online

Offline Marketing and Traditional Marketing - 6 Credits- Compulsory
Online Marketing and Innovation in Marketing - 6 Credits- Compulsory

[paragraph:field_order_number:value] Management and Personal Skills

Management Skills and Leadership - 4 Credits- Compulsory
Personal Skills and Personal Brand - 4 Credits- Compulsory

[paragraph:field_order_number:value] Ecommerce and Online Distribution. Revenue Manament and Hotel Pricing

Ecommerce and Online Distribution - 6 Credits- Compulsory
Revenue Management and Hotel Pricing - 6 Credits- Compulsory

[paragraph:field_order_number:value] Master's Thesis

Master's Thesis - 12 Credits - Compulsory
Cloister

The Master in Marketing, Marketing and Online Tourism Revenue Management, is directed by Tomeu Pons. He is currently the General Director of Conica Hospitality Group. In the past he was Country Manager of Pricematch of Booking.com, Director of Development in several companies of tourism technology and Marketing Director in Sercotel Hotels and Hotusa.

In addition, it should be noted that part of the faculty of the master is integrated into the Multidisciplinary Research Group of Tourism of OSTELEA-EAE (IDITUR), which focuses its scientific production in the field of international tourism management.

Director of the
Master
Ángel Hervás
Ángel Hervás

Director del Máster en Marketing, Comercialización y Revenue Management Turístico.

Teachers
Susana Gómez - Sellés
Susana Gómez - Sellés

Director of the Master's Degree in Hospitality Management and Restoration Companies of Ostelea in Madrid

Carlos Creuheras
Carlos Creuheras

Director of External Relations of Grupo Planeta

Julio Herrera
Julio Herrera

Principal at VGS Consultancy - Expert in Revenue Management, Customer Experience Management, Value Generation Mgmt

Dorina Chicú
Dorina Chicú

Research Assistant at Universitat Rovira i Virgili. Professor at the Open University of Catalonia

TOURISM MANAGEMENT & HOSPITALITY
Testimonials
The Master has given me a vision on how to orient myself in the business world. Now I manage the necessary terms to be able to have a business idea, develop a CANVAS, a Business Plan, etc.
Ostelea Graduation
Partners
EAE Business School
Asociación española de directores de hotel
Organización Mundial del Turismo
Universidad Rey Juan Carlos
Universitat de Lleida
ADMISSION

The admission process guarantees the suitability of the candidates, in this way all the participants will be able to take full advantage of this learning experience.

To start the admission process it is necessary to fill in the information request. From that moment Ostelea will contact the candidate to close an interview to which the following documentation must be submitted:

  • University degree
  • The Curriculum Vitae
  • Motivation letter
  • Two letters of recommendation

After finishing the interview, the Admissions Committee will analyze case by case and communicate the resolution to the candidate to inform him of the status of his admission.

 

 

admisiones
TITULATION

The participant who successfully completes the program will obtain TRIPLE TITLE:

  • Master in tourism marketing and revenue management, by the University of Lleida (INSTITUTIONAL)
  • Master in tourism marketing and revenue management, by Ostelea School of Tourism & Hospitality (INSTITUTIONAL)
  • Master in tourism marketing and revenue management, by EAE Business School (INSTITUTIONAL)

In order to obtain the degrees that EAE and the University grant, it is necessary to comply with the requirements requested by said institutions.

PROGRAM OF ECONOMIC AID

Ostelea offers candidates scholarships that consist of financial aid with the objective of supporting our students.

Each application will be studied independently, it will be granted during the admission process and it will be communicated personally by the Admissions Committee before the formalization of the registration.

Scholarships representing 100% of the total enrollment fee will not be awarded in any case.

The economic aid will be offered in the following cases:

  • Advance reservation of place.
  • Adequacy of the profile to the requirements of each program.
  • Former students of the school. In this case, a 25% discount will be applied to the enrollment.
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