Master in Events Organization, Protocol and Business Tourism Where Barcelona Format Online Titulation Institutional Price 7.100€ Call October 2022 Duration 10 months Credits 60 ECTS Objectives Tuition Plan Admission and Qualification Grants and financial aid Who is it for? Middle age 28 years Language Spanish Profile Graduate and young professional Work experience Not required Registrations 80% Presentation and Objectives The aim of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip future professionals and executives to lead business projects focusing on planning and managing different types of events (particularly Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions, trade fairs, etc.), with a firm grasp of the key concepts of protocol and communication and public relations strategies, capable of generating tourism development specializing in the quality Business Tourism, as well as having the business perspective required to make decisions efficiently. The Master in Events Organization and Protocol is run in Barcelona, a leading destination for business and congresses of the highest level worldwide, such as Mobile World Congress, Bridal Week and the City Innovation Summit, a feature capitalized on by the program for practical tuition on certain courses. This program enables you to: Gain insight into the MICE industry (meetings, incentives, conferencing and exhibitions): Acquiring a sound knowledge base in the MICE industry with an international vision and executive approach. Obtain a global business vision, essential for the leaders of the future: Training executives equipped to manage events and protocol companies, and achieve the expected results at a global level. Develop strategic plans: L earning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions). Learn about sustainable resource and innovation management: developing the capacity for creativity and innovation in the industry and its sustainable management, through comprehensive and specialist tuition, equipping participants to take on positions of responsibility within the events organization and protocol sector Develop professionally: Honing the executive skills required of a global manager of MICE companies, enabling them to work cooperatively, assertively and participatively with all the members of the team. What is an Institutional Master? Download - 54.42 KiB Reasons to study MICE at Ostelea Executive Skills Employability and Entrepreneurship Participation in Trade Fairs and Events Professional Opportunities The most common professional opportunities for participants on the Institutional Master in Events Organization and Protocol are: Director of establishments specializing Business Tourism, protocol and Events Organization. Hotel establishments specializing in hosting events such as congresses, conventions and conferences. Companies that use sponsorship as a communication tool and need qualified professionals to manage the events that are organized and sponsored. Departments of public institutions in any sphere specializing in the implementation of cultural, heritage and art policies. Protocol specialists for both private and official events, for a company or on a freelance basis. Directors of Marketing in companies specializing in business tourism. Careers Ostelea gives its students training designed to enhance their employability. To achieve this, it gives students access to the following services. TSDP - Tourism Skills Development Program An exclusive program where they will learn to develop their skills and abilities. The TSDP consists of 55 hours of tuition, covering: Management Skills Public relations Advanced Excel Tourism marketing Coaching Limited places. Focused Programs Employability: 3 workshops focusing on candidate selection and improvement processes. Entrepreneurship: with the Entrepreneurs Project, through which they get career advice. Career Transition: 5 workshops to give students guidance about their professional future. Students choose one only. Talent Tourism Week With the participation of leading companies in the sector, presenting their job and internship opportunities and interviewing potential candidates. Employment Forum Companies participate by posting their offers online and interviewing our students. Graduate Program Run by multinational companies (Hilton, Mandarin Oriental, Hotusa, etc.) with the aim of selecting the most suitable candidates. Soft Skills Management Experience: Students to work on the key competences for managing projects effectively, Soft Skills. Employability and Entrepreneurship Training focused on boosting employability. Professional Careers Programs, Employability Week, Employment Forum, Graduate Program, among other (subject to scheduling. Students on the Master in Events Organization and Protocol who want to set up their own business have access to the Entrepreneur Project, offering advice and guidance. Participation in Trade Fairs On the Master in Events Organization and Protocol, students have access to an extensive program of visits to trade fairs, events and organizations. Company Meetings Conferences national and international companies, in which students gain insight into the profiles in the highest demand in the sector. Otros Valores destacados Ostelea is an affiliated member of the World Tourism Organization Mundial (WTO), the world leader in global tourism governance. Ostelea is also a member of the Spanish Association of Tourism Professionals (AEPT). At Ostelea Tourism Management School, sharing experiences with classmates from different countries, or even from different cities in your own country, enables you to grow spiritually and in terms of your knowledge. Gaby Martinez There is an international atmosphere at Ostelea and we have grown by exchanging experiences and projects. Without a doubt, this program has helped me to continue learning from the best professionals in the tourism sector. Mónica Cervera Tuition Plan of the Master Ostelea’s Master in Events Organization and Protocol consists of eight modules and culminates in the Master’s Thesis: Events organization and management Global conceptualization of events Event management and production Personal skills for events management Event structure and finance Finance and strategic management. Brand construction Corporate branding. Brand management at events. Marketing and Communication International event marketing. Even communication. Social media and online events. Innovation and Creativity Management of talent, innovation and creativity. Public Relations and Institutional Relations Public Relations Institutional Relations Protocol Business and social protocol Events Music events Culinary and wine events Sporting events Weddings and other personal events Congresses and symposiums Television and film events Beauty and fashion events Corporate events Master’s Thesis The learning process of all the courses culminates and integrates in the Master’s Thesis, which consists of drafting a business project in the field of Events Organization and Business Tourism, which enables the practical application of all the knowledge and experiences acquired over the course of the Master. The project is carried out by groups of a maximum of three students, under the supervision of a tutor specializing in the specific area on which the group has decided to focus. Program Faculty The Faculty on the Master in Events Organization, Protocol and Business Tourism includes leading lecturers, consultants specializing in launching and running tourism companies in national and international markets, executives from Grupo Planeta, in charge of the organization, and coaches and consultants specializing in high-performance attitudes. Director del programa Ignacio Almirall Director of the communications agency NewsWorthy. With more than 20 years’ experience, he has previously worked in the agencies Burson-Marsteller, Hill & Knowlton, Weber Shandwick and Interprofit. Team Teacher Carlos Creuheras Director of the External Relations Department at Grupo Planeta. In this position, he is responsible for Institutional Relations and the organization of the Group’s corporate events, literary awards, participation in trade fairs and many other events. Teacher Fátima Vila Journalist specializing in strategic communication, online contents and marketing, online and offline content production, Political Marketing and Communication. Teacher Jordi Colobrans Research and Innovation Consultant / Associate professor. Admission The admission process guarantees the suitability of the candidates to ensure that all the participants can take full advantage of this learning experience. To start the admission process, candidates have to fill in the information request. Ostelea will then contact them to arrange an interview, at which they must submit the following documentation: University degree certificate Curriculum vitae Letter of motivation Two letters of recommendation After the interview, the Admissions Committee will analyse each case and notify the candidate of its decision with respect to the status of his admission. Qualification Participant who successfully complete the program will obtain a TRIPLE QUALIFICATION: Master in Events Organization, Protocol and Business Tourism, from the Universitat de Lleida (Institutional). Master in Events Organization, Protocol and Business Tourism, from Ostelea | Tourism Management School (Institutional). Master in Events Organization, Protocol and Business Tourism, from EAE Business School (Institutional). Grants and financial aid Ostelea offers candidates grants with the aim of supporting our students. Each application will be considered independently. Grants will be awarded during the admission process and applicants will be notified personally by the Admissions Committee before completing registration. Grants equivalent to 100% of the total enrolment fees will not be awarded in any case. Financial aid will be offered in the following cases: Early reservation of place. The profile meets the requirements of each program. Former students of the school. In this case, a 25% discount will be applied to the enrolment fees. También te recomendamos... Official Barcelona Full time Octubre 2023 Máster Universitario en Gestión Internacional del Turismo, con especialidad en Gestión Internacional del Turismo de Eventos y Negocios
Teacher Carlos Creuheras Director of the External Relations Department at Grupo Planeta. In this position, he is responsible for Institutional Relations and the organization of the Group’s corporate events, literary awards, participation in trade fairs and many other events.
Teacher Fátima Vila Journalist specializing in strategic communication, online contents and marketing, online and offline content production, Political Marketing and Communication.