Executive Master in Tourism Marketing and Revenue Management

The Executive Master in Tourism Marketing and Revenue Management integrates the most innovative knowledge of online marketing, e-commerce and tourism marketing. This Master has been designed to be able to direct the hotel establishments and to assume the position of Ecommerce Director and Director of Revenue Manamgement, highly sought after in this highly competitive sector.

Ostelea is a school specialized in revenue that trains its students with the tools they use in most companies. Revenue is a field of marketing that emerged in the Tourism sector, and today is a reference for other sectors. In addition, it is a key factor in the income statement of any company.

The students of the master can participate in the Afterwork cycle, an activity that connects them with the business world through meetings with entrepreneurs.

The subjects have a totally practical approach and the lessons are taught in Online methodology in real time.

• The training of the Executive programs is taught in a hybrid mode.
• Ostelea's hybrid training consists of online classes plus a residential in the city of Barcelona for 15 days full of activities and experiences.
• The residential will allow the student to interact with other colleagues and professionals in the sector, thus enriching their learning and promoting networking among them.
• Directors of hotel chains and tourism consultants will guide and tutor the organized activities, explaining and transmitting first-hand situations and success stories of the sector. Examples and guidelines that will help the student in the development of her professional career.

Know all the activities of the residential in Barcelona:

Run a hotel

• Guided tour of one of the most prestigious hotels in Barcelona where the management of a hotel will be the protagonists of the activity.
• Roberto Torregrosa, Ostelea professor, hotel director and director of the Catalan Association of Tourism Professionals (ACPT), will guide and accompany the students throughout the visit.
• Learn how the different departments of a hotel interact from the hand of each person in charge and living it in situ.

Manage a hotel chain

• Visit to the headquarters of the Sercotel Hotel Group and later to one of the associated hotels.
• Nicolás Lleixà will be responsible for guiding the visit and explaining all the functions of the departments of a hotel center.
• The students will receive within the hotel itself a massaterclass on one of the most important departments, the Revenue management department.

New business models

• Guided tour of the Roca Village, recognized as a luxury shopping destination with services that enhance the shopping experience, as well as an exceptional calendar of events.
• Business tourism also comes together in a unique space for holding corporate events. With a Business room, a VIP room, private reception, terraces and service areas, where to hold meetings and events.
• Pau Pitarch, CoFounding Partner at PAX # Genuine Tourism Advisors Tourism and Hotels Consultant Specialist, will be responsible for guiding the visit at La Roca Village.

Improve your project

• Presentation of your final master's thesis in face-to-face mode.
• The pre-specialization will help communication with the court and the evaluation and details of improvement of the project.
• Teachers and professionals will advise you on how to improve some aspects of your Business Plan.

(activities subject to change by Covid-19)

The most common professional opportunities of the Executive Master in Tourism Marketing and Revenue Management participants are:

• Commercial Director of Hotel and Tourism companies.
• Marketing Executive of Hotel and Tourism companies.
• Head of Reservations.
• Revenue Manager.
• Head of e-commerce of Tourism and Hotel companies.
• Business intelligence in reservation centers, hotel chains or restaurants.
• Consultancy in commercial policies of tourist companies.
• Entrepreneurship in the tourism sector.

Ostelea offers candidates scholarships that consist of financial aid with the objective of supporting our students.

Each application will be studied independently, it will be granted during the admission process and it will be communicated personally by the Admissions Committee before the formalization of the registration.

Scholarships representing 100% of the total enrollment fee will not be awarded in any case.

The economic aid will be offered in the following cases:

• Advance reservation of place.
• Adequacy of the profile to the requirements of each program.
• Former students of the school. In this case, a 25% discount will be applied to the enrollment.